Natalie Popovic
I'm a Content Design Lead with a passion for creating and managing high-impact content across social media and digital platforms. With a strong focus on aligning content strategies with brand goals and audience needs, I specialise in leading content direction—from briefing and production to performance analysis and strategy refinement.
My expertise lies in social and digital content, using data-driven insights to boost engagement, increase brand awareness and support business growth. I thrive in cross-functional environments, working closely with teams to ensure all content creates value and delivers measurable results.
With a background in customer-centric design and content creation, I bring both strategic thinking and creative problem-solving to every project.
“Natalie brings curiosity, passion, and dedication to each project she works on. She is always considered in her approach, not afraid to express her opinion and open to collaborate to achieve the best result for clients. Her fashion pursuits as a content creator brings a unique design sensibility, resulting in her fresh creative work. She is a fantastic asset to any workplace and I wouldn’t hesitate to recommend her to future employers.”
“Natalie is a talented and hard working designer. She rebranded Kosa which is now looking fresher than ever! I have enjoyed working with her to bring my visions to life and look forward to working with her in the future.”