Myer is Australia’s largest department store group, offering a variety of product categories including fashion, beauty, home, kids, and toys. As Content Design Lead - Social Media, I led creative for content published on Myer’s social media channels ensuring performance metrics were met. Record growth and value driven content were achieved through art direction, content creation, briefing influencers, design, reporting and facilitating workshops.
Art Direction - PR & Social Autumn Winter Fashion Photoshoot
Country Road, Seed Heritage, Myer Exclusive Brands, Unison, Witchery, Mossman, Mimco
Art Direction - Match In The Mall Reel
Content Creation - Myer X Bluey Christmas Windows Reel