The Soho Fridays logo and branding breathed life into the concept of a classy, vibrant and bold club night. With playful stacking and friendly round typeface Soho’s logo emulates all that is bold and fun. While developing the branding, inspiration was drawn from the venue interior being The Albion. From luxurious turquoise velvet to golden accents and repetition of curved shapes, it has all been translated into the Soho brand.