Instagram is a social media app created for sharing photos and expressing your personality; but what happens when it becomes normal for everyone to make their account a flawlessly curated version of themselves? The “Instant Growth Guide” targets an Instagram-addicted audience by being advertised as the ultimate guide to grow readers’ followers, reach and likes on their account. The Instant Growth Guide zine starts out encouraging fakery to gain popularity and obsession with the app, but then reveals its true purpose of informing readers about Instagram’s negative impacts on mental health. It then explains how to use the app in a controlled and healthy way, and encourages self growth and authenticity.