The Pour Company offers personalised premium alcohol products at affordable industry prices. Through the development of The Pour Company’s branding focus has always been placed on showcasing products and creating a strong yet minimal identity. Strength of the branding can be demonstrated through the flexibility of its application across multiple artworks and platforms.
While designing the user interface of the website the curved shapes, subtle gradients and sourcing of minimal photography has remained consistent with previous outputs. Defining the site map was challenging at times due to the diversity of products and categories, but a crucial part of ensuring efficient user experience.